In a time of economic competition and rapid changes, business leaders are looking for ways to defeat their market rivals and keep growing. Every day, organisations make decisions at many levels of their structures based on intuition because they lack appropriate data and tools. However, experience and intuition are not enough to make the right decisions. What's more, the consequences of mistakes can be very costly.

Below you will find the three main reasons why you should include business data in your decision-making processes as soon as possible, as well as five steps you should take to achieve the greatest benefits.